These aren’t your typical Sims. These are the Urbz - and they have a completely new look, attitude and outlook on life. Sims are living in the city and it’s all about building, and improving, their reputation. For the first time, players will not only be able to create their own Sim, but in addition will also have the opportunity to create their own pet. Daddy Bigbucks is trying to take over the city of Miniopolis and keep Splicer Island a secret. It is up to you to uncover the truth by training your pet, increasing your reputation and keeping your crew on Splicer Island happy.